Sunday, April 14, 2024

Folk-pop artist syd hartha links up with hip-hop sensation kiyo on new single “3:15”

Folk-pop artist syd hartha links up with hip-hop sensation kiyo on new single “3:15”

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The release of the track comes with a music video about basking in the comforts of a safe space

Acclaimed singer-songwriter syd hartha puts her eclecticism on full display with the release of her new single “3:15“—out today via Sony Music Entertainment.

The song finds the young, multi-talented artist collaborating for the first time with hip-hop star kiyo while expressing her complicated feelings towards someone who isn’t perfect by any means but is certainly important in her life.

“3:15 is about how someone feels wrong but feels so good at the same time,” explains the folk-pop artist. “I always try to convince myself that someone or something won’t always be good to me, but for some reason, I end up giving in.”

The title of the track was derived from the coincidental reflections that happen during the dark, witching hours of the morning when one gets stirred from slumber and wakes up searching profusely for answers and signs.

The ayaw act adds, “It was supposed to just be temporary, until I realized that the title shares a connection with the lyrics: that specific time can also symbolize trying to make the most out of the dark.”

For his part, Filipino rapper/producer kiyo drops some smooth, delicate verses that complement the track’s honest depiction of fallibility, which to some extent, mirrors the moments when a narrative becomes looser and moodier as it reaches the lateness of the hour. As kiyo puts it, “anino sa paligid, may gustong sabihin / dami ng mga mata, bakit ‘di marinig” is a line that keeps one awake, with complicated feelings of desire and danger crawling in the same sentence.

The release of “3:15” also comes with a music video helmed by Raliug of Lunchbox Productions, with a concept by Pau Tiu. According to the filmmaker, the visual material encapsulates the perfect visualization of what the song is about: basking in the comforts of one’s safe space, which is considered a place where “emotions, including fear and shame, are present and always welcome.”

“3:15” will be part of syd hartha’s upcoming new EP, which will be produced by Brian Lotho. Combining folk and stripped-down elements with contemporary flair, syd wants to assert her creative agency by exploring specific moods per song, and offering a more introspective, personal approach to songwriting.

syd hartha’s “3:15” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the music video here.

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

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